I’m a senior product designer based in Israel, with 17+ years in design.
I started in visual design, working with 30+ clients, then moved into product. For the last six years I designed eCommerce at Wix, from checkout and the side cart to the editor merchants use to build their own checkout.

My favorite kind of problem is a messy one: long flows, edge cases, too many stakeholders. I untangle them into experiences that feel effortless. AI is part of my everyday toolkit for getting there.